bewinch

The Most  Popular Best-selling  Desktop Water Purifer Brand in China for 31 years

The Most  Popular Best-selling
Desktop Water Purifer Brand in China for 30 years

Focus on Bewinch: In a Saturated Market, Why Has It Become a “Pioneer in Water Purification”?

by | May 27, 2025 | Thorough Report | 0 comments

With the satisfaction of material life, people are paying more and more attention to the health and high – quality of diet and drinking water. Not only has diet evolved from “eating enough” to “eating well”, but in terms of drinking water, people’s demand has shifted from mere quenching of thirst to the pursuit of water quality and taste.

Just in terms of drinking water, many people have switched from traditional ways like boiling tap water or using bottled water to equipping their homes with a water purifier. This trend has drawn numerous brands into the water purification industry. In today’s highly competitive water purification market, although there are many entrants, the problem of product homogenization is extremely serious. The water purification market mainly targeting the mass – price segment seems to have reached saturation.

As the inventor of the countertop water purifier, Bewinch, relying on the self – developed technical team and factory of Kingclean Electric Co., Ltd., has the confidence to support its independent innovation. As a result, it has not been overly impacted by the homogenization trend. However, apart from brand strength, when we explore the products themselves, how do Bewinch’s products stand out?

bewinch

Development of Multi – Scenario User Usage Scenarios

Before exploring Bewinch’s success, we cannot ignore the influence of the countertop water purifier industry and the market’s basic environment. For currently popular basic functions such as installation – free design, pure water quality, temperature adjustment, and rapid heating, a simple search of relevant keywords on major e – commerce platforms reveals that these features have long become the most basic components, with many descriptions becoming identical.

With 31 years of deep involvement in the water purification industry, Bewinch understands the principle that “continuing to converge with others in fierce competition means waiting to be eliminated by the market,” and the differentiated selling points of its products have always been the core to stand out. So, looking back at the growth path of Bewinch’s product line, where does this “difference” originate?

 1. Nationwide Health Preservation: Breaking Through with Multi – Series Health Solutions

As Bewinch’s most popular classic model, the G7 series quickly gained popularity from the initial breakthrough point of discovering “the impact of pH7.6 weakly alkaline water on the taste of tea,” and has now launched the G7s Porto model capable of both boiling and brewing. Over the years, during major marketing periods, the G7 series has firmly occupied a place in the water purification industry.

In the context of the “light health preservation” and “nationwide health preservation” trends, Bewinch has continuously launched more health – oriented tea drink series products by integrating smart systems with superior filtration performance. Examples include the N7 Herman and N9s Fuguang smart health water purifiers embedded with Bewinch’s latest B – link 3.0 Vientiane Tea Interactive System, as well as the S9 Mingzhi health tea machine featuring an independent pre – soaking tea pathway.

Insights into Market Potential and Product Design Innovations

The success behind these products lies in Bewinch’s earlier insight into the market potential of integrating tea – drinking trends with water purification. By seizing on Chinese consumers’ special affection for tea and their taste preferences, while simplifying the tea – making process, the brand enables people to meet their needs for brewing tea and medicinal herbs with lower learning costs in fast – paced lives, while also satisfying higher pursuits for health and taste. Based on this concept, product designs have also achieved “true boiling” and “visible 100℃” through structural adjustments, allowing users who are unfamiliar with or distrustful of the direct drinking effect of water purifiers, as well as those who need a boiling function, to see the cleanliness clearly and purchase with greater confidence.
2. Side Cabinet Trend: Horizontal Improvement with a Depth of 26cm
As a model of “high cost – performance” in Bewinch’s product line, the G3 series has solved a major problem for users in recent new products: the lack of water purifiers suitable for narrow side cabinets. Before the emergence of the Bewinch G3pro Hill water purifier, most reverse osmosis water purifiers had a front – to – back structure, with large – capacity water tanks designed as rear – mounted. This directly resulted in excessively long cabinet depths. While they worked fine on countertops or desktops, for home trends such as “water bars” or “coffee corners” that require narrow side cabinets, traditional countertop water purifiers with a depth of nearly 40cm were undoubtedly too “bulky”.

In response to this market demand, Bewinch abandoned the traditional front-back structure and attempted a left-right horizontal layout. While maintaining overall water purification performance and functions, the brand minimized the overall depth. The first G3pro Hill water purifier achieved a breakthrough depth of only 26cm, which gained rapid favor from numerous users upon its launch.

Continuous Upgrades Based on User Feedback and Personalized Temperature Solutions

Bewinch has continued to upgrade and improve its products based on market feedback. The subsequent launch of the new G3c Isar water purifier not only fits narrow side cabinets but also integrates hot and cold water functions, further enhancing the cost-effectiveness of the G3 series.

 3. Hot-Cold Integration: Personalized Year-Round Water Drinking

As water purifiers have evolved beyond basic purification and rapid heating, the demand for ice-cold water in summer has also caught the attention of various brands. In the scorching heat, users’ needs for personalized water consumption—such as DIY iced coffee, iced fruit tea, or simply enjoying a refreshing glass of ice water—have become more precise, requiring a single machine to meet year-round drinking needs.

Bewinch has joined the “ice water trend” and quickly launched summer-exclusive models like the S5c Xianyun, G3c Isar, and G7c Tyrol. These models integrate the above health-preserving or narrow-side cabinet designs, offering comprehensive and fully functional solutions.

4. Strong Collaboration: Combination of Under – Sink and Countertop Models

When selecting a suitable water purifier, many users, after learning about the two major categories of under – sink and countertop models, desire both the convenience of “automatic water feeding to free hands” from under – sink water purifiers and the multifunctionality of “multi – gear temperature and water volume adjustment” from countertop ones.

Bewinch has launched the latest products in the G7, N7, and N9 series at different price ranges, specifically addressing this issue by creating a “dual water supply mode”. In the non – installation mode, it serves as a countertop water purifier, which requires no installation, can be placed anywhere, and is ready to use upon powering on. In the installation mode, it supports automatic water inlet and outlet, freeing users’ hands while offering more choices for personalized drinking water functions.

With countertop water purification and dual-function (countertop + under-sink) water purification already in its portfolio, Bewinch may venture into the pure under-sink water purification market in the future. By integrating the design concepts of countertop water purifiers with under-sink models, the brand is poised to spark more innovative design ideas.